Amazing Designer Frame Offer: Free Prescription Lenses Into All Designer Frames*

Amazing Designer frame offer - free prescription lenses into all designer frames*
Amazing Designer frame offer – free prescription lenses into all designer frames*

Ray Ban, Oakley, William Morris, Face a Face, Super Dry, Lindberg, Prada, Ted Baker, Dior, Valentino, D&G, Ralph Lauren, Jai Kudo and many more.

What’s more, if you are on one of our Eyecare Payment Plans, you will still be eligible for your normal discounts on frames.

Simply call in to view the huge range of fabulous frames on offer, or if you would like your eyes re-examined before choosing, just call 0191 2516102 to book your appointment.


*Terms and conditions apply. Free standard Single Vision lenses. Varifocals, high index and bifocals are all eligible for £60 discount- the price of standard single vision lenses.

Exciting times for contact lens wear

High oxygen lenses have revolutionsed contact lens wear. It is now possible to successfully fit more people than ever before

Astigmatism? Over 40? Children? Part time wear?

….No problem. We have hundreds of successful wearers as living proof. Why not take advantage of our free tolerance trial?

All that is required is an up to date eye examination result and off we go.

Refurbishment- Part 1 completed

This has resulted in over 200 more frames on display, including new designer ranges from Face a Face and Lindberg. Also large increase in our Value Frames section. New technology with the introduction of our Visureal computerised varifocal measuring system. We look forward to welcoming you.

Free prescription sunglasses offer from May 1st

May 2013- Half price frame sale ends but the good news is that we are again running our free prescription sunglasses offer from May 1st. Simply buy any designer frame over £90 and get a pair of single vision sunglasses to the same prescription absolutely FREE.

Terms and conditions apply.

Further exciting news is that we have just taken on a couple of fantastic new designer ranges:

Lindberg – the undisputed Rolls Royce of Rimless frames. Our display range gives you an almost limitless choice of frame colours and shapes. The unique design of Lindberg, unlike most other rimless frames, makes them amazingly hard wearing.

Face a Face – The new celebrity rage. They have to be seen to be believed.

Half Price Frame Sale

We are going to do a little spring cleaning during March 2013 which involves a stock clearance sale. Hundreds of frames will be offered at half price including designer brands such as D&G, Ralph Lauren, William Morris, Jimmy Choo, Valentino, Calvin Klein, Jai Kudo and Gucci, to name but a few. There will also be a healthy selection of half price budget frames.

Simply call in to choose, or if you are due an eye examination, call 2516102 to book your appointment.

We look forward to welcoming you.

Terms and conditions
All marked frames will be offered at half price as long as they are bought as a package to include prescription lenses.

Amazing Varifocal Offer for January and February

Free premium indoor varifocals worth over £200

In conjunction with Hoya UK, we are very excited to bring you this very exciting offer. Anyone ordering a pair of Hoya ID lifestyle or Mistyle varifocals will be entitled to a free pair of new wide focus “indoor varifocals”

So, what are indoor varifocals?
These are the latest wide field lenses specifically designed for people who spend a lot of time reading and at a computer. Modern varifocals provide excellent viewing for all distances but sometimes, if you are undertaking a lot of close up work, indoor varifocals can provide an even wider field of view and a more comfotable head posture. They can be an excellent additon to your normal varifocals.

What is wrong with single vison reading lenses?
Nothing at all, except it is often difficult to be able to focus on your computer screen and written print with the same prescription, since this involves different focal lenghts. Indoor varifocals overcome this problem with a slight tilt of the head.

What are ID varifocals?
These are the latest premium, personalised varifocals from Hoya. They are designed for your individual needs and fitted with utmost accuracy using our latest computerised centration process. This provides the best possible visual performance at all distances.They are available in thin lens design and with the latest coatings for extra glare reduction.
Nigel certainly has no hesitation in recommending them as “The best varifocal I have ever tried for personal use”

Terms of Offer – Simply purchase a complete pair of glasses with Mistyle or iStyle lenses and receive a pair of inddor lenses at no charge. The second frame would be to purchase though they can be fitted to your existing frames if you should so wish.

We look forward to welcoming you, but should you have any further queries, please do not hesitate to give one of our helpful kowledgeable staff a call. Further information about the lens types can be found at

Experience The Science of Eyecare and the Art of eyewear at our Award Winning Practice

Back in business after our burst pipe disaster

After suffering flood damage in our Monkseaton premises on Christmas Eve, we worked hard to meet our customer commitments and retain our usual level of service. Thanks to Steve Morris and his team, we were able to open as normal on 2nd Jan 2013.

It has really made us appreciate the environment in which we work every day, and appreciate the patience and support of our wonderful patients!

Christmas opening hours

We have survived the Great Burst Pipe Calamity of 12th December and are running as normal until 22nd December.

For 1 week after this we will be open for booking appointments, collections etc. However a great deal of damage was sustained to the wooden flooring and carpets which means that we we will be unable to undertake any examinations during this week whilst emergency repair work is undertaken.

We sincerely apologise for any inconvenience caused and thank you for your understanding.

We look forward to welcoming you to the New Practice, Happy Christmas!

Designer Stock clearance sale extended by popular demand

Due to the fantastic interest we’ve had in our Designer Frame sale offer we’ve decided to extend the offer until Saturday 17th November.

We are giving free single vision prescription lenses into all Bvlgari, Dior, Dolce and Gabbana, Valentino and Vogue frames. Terms and conditions apply. Single vision allowance can be used towards bifocal, varifocal and high index lenses.