Free Prescription Sunglasses when you buy any frame from our Premium collection*

Free indoor Varifocals worth £200 when you buy a pair of premium Hoya Varifocals*. Hoya Mistyle varifocals were named as product of the Year in the Optician awards 2014.

The offers are not exclusive to each other so you could have BOTH!!

Please call in for details or telephone 0191 2516102

* terms and conditions apply

National Opticians Awards 2014 – Runners up!

We would like to thank everyone for their Good Luck messages sent before the National Optician Awards.

This was not to be our year but we were still delighted to be runners up in both The Independent Practice and Technology Practice, in the splendour of London Park Lane Hilton.

It was an amazing night to share with some of our Team; a true privilege to be there! Most important of all was the fantastic fund raising carried out in aid of “The Blind Veterans”, a truly worthy cause. The awards were presented by TV personality impressionist Jon Culshaw whose hilarious rendition made it seem as though the awards were being presented by a host of personalities!

Congratulations to all the award winners, especially to our friends from Eyeworks London who took the New Venture Award. Really well done!
Thanks again to all our loyal patients and staff


A massive big thank you to all our loyal patients whose constant support and recommendations have seen us again nominated for the National Optician Awards. We also owe a huge debt of gratitude to our wonderful staff for their constant enthusiasm and professionalism.

It would be a tall order to win a third award, but even being shortlisted is a wonderful feeling. Six of the team make the journey to Park Lane Hilton on April 12th and win or lose we aim to enjoy it! We will keep you posted.

Amazing Designer Frame Offer: Free Prescription Lenses Into All Designer Frames*

Amazing Designer frame offer - free prescription lenses into all designer frames*
Amazing Designer frame offer – free prescription lenses into all designer frames*

Ray Ban, Oakley, William Morris, Face a Face, Super Dry, Lindberg, Prada, Ted Baker, Dior, Valentino, D&G, Ralph Lauren, Jai Kudo and many more.

What’s more, if you are on one of our Eyecare Payment Plans, you will still be eligible for your normal discounts on frames.

Simply call in to view the huge range of fabulous frames on offer, or if you would like your eyes re-examined before choosing, just call 0191 2516102 to book your appointment.


*Terms and conditions apply. Free standard Single Vision lenses. Varifocals, high index and bifocals are all eligible for £60 discount- the price of standard single vision lenses.

Exciting times for contact lens wear

High oxygen lenses have revolutionsed contact lens wear. It is now possible to successfully fit more people than ever before

Astigmatism? Over 40? Children? Part time wear?

….No problem. We have hundreds of successful wearers as living proof. Why not take advantage of our free tolerance trial?

All that is required is an up to date eye examination result and off we go.

Refurbishment- Part 1 completed

This has resulted in over 200 more frames on display, including new designer ranges from Face a Face and Lindberg. Also large increase in our Value Frames section. New technology with the introduction of our Visureal computerised varifocal measuring system. We look forward to welcoming you.

Free prescription sunglasses offer from May 1st

May 2013- Half price frame sale ends but the good news is that we are again running our free prescription sunglasses offer from May 1st. Simply buy any designer frame over £90 and get a pair of single vision sunglasses to the same prescription absolutely FREE.

Terms and conditions apply.

Further exciting news is that we have just taken on a couple of fantastic new designer ranges:

Lindberg – the undisputed Rolls Royce of Rimless frames. Our display range gives you an almost limitless choice of frame colours and shapes. The unique design of Lindberg, unlike most other rimless frames, makes them amazingly hard wearing.

Face a Face – The new celebrity rage. They have to be seen to be believed.

Half Price Frame Sale

We are going to do a little spring cleaning during March 2013 which involves a stock clearance sale. Hundreds of frames will be offered at half price including designer brands such as D&G, Ralph Lauren, William Morris, Jimmy Choo, Valentino, Calvin Klein, Jai Kudo and Gucci, to name but a few. There will also be a healthy selection of half price budget frames.

Simply call in to choose, or if you are due an eye examination, call 2516102 to book your appointment.

We look forward to welcoming you.

Terms and conditions
All marked frames will be offered at half price as long as they are bought as a package to include prescription lenses.